https://www.willnorton.work/design-index daily 1.0 2024-07-03 https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350760-CKGQSVAOQNWRL3M2B5WF/image-asset.png Design - LEAF Charging Table A charging table will give shoppers a convenient place to charge up their devices, while reminding them that LEAF is the world’s best-selling EV. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350752-L3WONOHA5090PX9AD6MO/image-asset.png Design - Cleaner Roads Floor Decal A floor decal will make it appear as if LEAF is cleaning the road as it drives. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350739-4XPOUN17R4ADEZTUMYC4/image-asset.png Design - Laptop Prop + Staging A die-cut laptop with Nissan WiFi messaging would be placed in the back of an Armada, staged for a camping trip, to help customers see their own summer in a Nissan. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350765-AZR5SLGCFK0VBH05W3EC/image-asset.png Design - ProPILOT Assist Lenticular A lenticular print switches between two frames as customers view it from different angles, giving the illusion of ProPILOT Assist* graphics animating from underneath the LEAF. *Semi-autonomous driving feature that keeps you centered in your lane, stops and starts for you in heavy traffic, and keeps a set distance from the car ahead. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350733-1N08AA15BG210SHD2J85/image-asset.png Design - Interior Window Decals Scenic decals placed on the interior windows of Rogue create a 360˚ view of a beach or forest, depending on the region. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350746-WA4385MOZRHNW5WGMWPG/Screen+Shot+2019-08-10+at+11.01.28+PM.png Design - Stoplight Dangler A four-sided dangler will display an e-Pedal*, a stoplight, and stop-and-go messaging. The red, yellow, and green circles on the stoplight will be made with a transparent film. Lights will be placed inside of the display to make it look like a working stoplight. *The e-Pedal allows the driver to accelerate, decelerate, and stop the vehicle by using only the accelerator pedal. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947350727-H1YCE2SEL6R5N52RUKQR/image-asset.png Design - KICKS Headrest Wrap To highlight the BOSE Personal Plus Audio System in KICKS, we created a wrap-around print with messaging on both sides. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353570-A86GQJ6KXRU5DSLJTMWS/BN_AJ+closeup.jpg Design Open on a tight shot of our Brand Ambassador. BA: This Presidents’ Day, there’s big news… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353551-06D0T05LA7Y9MHP47UD4/BN_curtain+1.jpg Design We quickly pull back revealing he’s actually on an enormous screen and that he’s also standing in person below it within a large, Times Square-like room. We see a 3D-mapped image on one of the screens. BA: at Nissan Now. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353669-0042W3XX61DZPVNHLD2H/BN_curtain+2.jpg Design The screen with the projection mapping quickly rises as our actual lineup makes a grand entrance into the room. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353639-22AZQ7L94UQ11O4VNL5Z/BN_center+1+CU.jpg Design Our Brand Ambassador walks toward the heroically displayed J.D. Power Awards within the room as we now see people getting a good look at our lineup. BA: No brand received more J.D. Power Initial Quality Awards than Nissan. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353609-2Q74BI0LDDYZPJPO60SI/BN_center+lineup.jpg Design He walks by our lineup as people continue looking at our models. BA: That means people love their new Nissans. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353560-HR3SW15FLX2I2XU09DOY/BN_center+2_ALT.jpg Design We quickly push into a screen showing driving footage transitioning us to the real world where we see Altima performing in a modern city. BA: And we’re thanking you… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353932-DYHARL1U01VXT84DCGRU/BN_altima.jpg Design We continue to see Altima driving. BA VO: with big, Presidents’ Day savings… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353621-FO62RMWJOR7C4QQQF3LA/BN_titan.jpg Design Cut to a dynamic shot of TITAN. BA VO: on our entire lineup. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353946-JQ3RB5TK5VIL74WB03EF/BN_rogue+2.jpg Design Cut to Rogue driving. BA VO: Including Rogue, our best-selling SUV… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353653-JJZ2RL2UR5CJ2LRC8KR0/BN_PPA+demo.jpg Design Cut to Rogue demonstrating ProPILOT Assist. BA VO: with groundbreaking tech. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353923-OKU3160CX9FB1QELAW8J/BN_center+3.jpg Design Cut back to our Brand Ambassador in the room where our event is still bustling. BA: Come in and experience why we beat the competition. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353907-C9S6AQ5D2BGWYWUUG77H/BN_ticker.jpg Design We cut back to the Experience Center where the news ticker reads, “Presidents’ Day offers end soon.” BA VO: So get to Nissan…now. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353582-9F9OTHZS1H8M08HBLJAG/BN_end+badge.jpg Design Reacting to the news ticker, our Brand Ambassador speaks to camera. After he speaks, we push into a screen displaying the Nissan badge. BA: Before these Presidents’ Day offers are yesterday’s news. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353595-TGTOPRHMMLDXIO9D814C/end+badge.png Design Taking us to our end card. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354106-OKXZ6MP8UG1JD9XKKP8Y/cheat+code+1.jpg Design Open on Brand Ambassador inside a virtual reality gaming dome that’s displaying code all around him. BA: We’ve developed a cheat code… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354012-G1YOXXNSJC89E281PS5Q/smart+watch.jpg Design He hits the Remote Start on his smart watch. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354116-T99YNB3O9MN49YGVZIWD/dome2-2.jpg Design Rogue Sport’s engine and headlights come to life and the code on the walls of the dome begin to transform into a virtual reality modern city. A Nissan Intelligent Mobility cube appears above the vehicle. It opens up, releasing glowing NIM icons that line up in formation. BA: …for the city. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354147-NNIKD4EVOGV8O8QRGD4Y/icons.jpg Design A close-up gives us a good look at the NIM icons. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354166-IG72MQ18PCGCLT3G7S6O/cheat+code+2_C.jpg Design The cube disappears and the icons drop down into the Rogue Sport, absorbing them. We see a blue glow radiate from the Rogue Sport, appearing to “power up.” BA: The upgraded 2019 Nissan Rogue Sport… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354034-EL3UNNYANPZ6H1WSYVWB/cheat+code+3.jpg Design Rogue Sport speeds off, creating a digitized ripple effect in the virtual reality city as it barrels through the wall of the dome, which acts as a portal, transitioning us to the real world. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354055-6656ZV177TY0QPT54XZY/overhead+city.jpg Design Cut to a high shot of Rogue sport now driving in a modern city. BA: …helps you beat the city… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354080-MGKTKU8C7XXEFF4Q5PRY/city+hero.jpg Design Cut to down to street level to see Rogue Sport navigating its way around. BA: …at its own game. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354026-TPL2NK64EVCRN90M28R0/AEB+dash.jpg Design Suddenly, the Automatic Emergency Braking alert goes off on the dash. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354156-66KBL01IKTEPG45Z4RS8/AEB+demo.jpg Design Automatic Emergency Braking brings Rogue Sport to a quick, but safe stop in front of a pedestrian. BA VO: With technologies like Automatic Emergency Braking with Pedestrian Detection,… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354125-FIL8AFMMY3TIPU9GIARM/RCTA+demo.jpg Design From behind the stopped Rogue Sport, we push in tight on its nameplate, match-cutting to now see it backing out of a parking spot on a busy street, our driver’s view blocked by two Taxis of Tomorrow. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354185-48ADMQ6H2WIKKWPD1UME/AVM.jpg Design Cut to see Rear Cross Traffic Alert going off. BA VO: …Rear Cross Traffic Alert,… https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354136-TACMNLASOCWNRI0IOTI7/blindspot+closeup.jpg Design Cut to see the Blind Spot Warning going off. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354045-QO60BN1YDJYILD1YFRK3/BSW+demo.jpg Design The Rogue Sport corrects back into its lane. BA VO: …and Blind Spot Warning. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354092-BNLZ1NNHDO9F3OGJX8YX/Aj+behind+wheel.jpg Design Cut to our Brand Ambassador, now behind the wheel. He speaks to camera. BA: All part of Nissan’s Safety Shield 360. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354198-AF2WJPQUTRBW9F9002HK/city+cube.jpg Design Outside, we see our floating NIM cube again. As Rogue Sport drives through the cube, additional NIM icons cascade over the vehicle and Rogue Sport absorbs them, as if it’s collecting additional powers. BA VO: Experience it, only at your local Nissan store. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353998-1LGDSBW2TXX9C5QDXPJO/grille.jpg Design Cut to a tight shot of the grille badge. BA VO: Now the most exciting tech you own... https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947354177-4RHW5LZVT8WJNSHSC7BV/rooftop.jpg Design We see Rogue Sport parked heroically on the top deck of a parking garage in the middle of the city, surrounded by towering, ultra-modern buildings. Our Brand Ambassador closes the door of the Rogue Sport and walks toward the entrance of the building. BA: …is in your driveway. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353144-3B0ZZMZPI768LC80RDYS/2.jpg Design We open on a wide shot of our Brand Ambassador talking to a couple of shoppers in the showroom as they look at a KICKS. BA: You’re about to have the best summer ever. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353511-Q5I5RW30JE26WMNIDQKA/3.jpg Design Instantly, the camera flies around behind the shopper and we become their “eyes” and imagination, as the scene of a music festival materializes around the KICKS. We can hear music coming from the car. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353459-TVP9KM1BBMYSOIO8SSIL/4.jpg Design Cut to inside the KICKS, looking at our shopper in the driver’s seat. He’s bobbing his head to the beat of the music as we see NIM pulses coming out of the BOSE speakers in the headrest. We even see our own hand reaching out to turn the music up. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353500-Y6DFOC2KDDVZ0JAIOO1K/5.jpg Design Our digitized blue transition takes us to the next scene. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353155-ZRIEMWNEMI6SP4U0X1CZ/6.jpg Design We now see our own feet pushing off a rocky surface. We realize we’re rappelling down a mountain. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353179-J3XO3FC6FVUPR9TYQ60O/7.jpg Design We land at ground level, looking up to see other rock climbers rappelling down the mountain. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353236-AX3BIUEWHW6RGX6EHWM7/8.jpg Design We then pull our phone out to check the Parked Car Locator on our NissanConnect app. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353163-BECAYMDJFI1FW0XZQITT/9.jpg Design Cut to us walking up to our Armada, which is parked heroically on an uneven bed of rocks. There’s a beacon of NIM blue emanating around the vehicle. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353486-5HXNA4MAWMPT59LFHLBQ/9_b.jpg Design A digitized blue transition, once again, takes us to the next scene. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353124-1YEPVM4V5BU850TYNYVS/10.jpg Design We’re now behind the wheel of a Rogue, driving through a beach town. We can see NIM graphics emanating in front of the vehicle. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353171-DYOTQFCZH2T71DD107TN/11.jpg Design We glance down at the Advanced Drive Assist display, just as the Automatic Emergency Braking warning flashes. The car jolts to a stop, bouncing us a bit. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353208-8UX42G2FDJJD4P62ELSJ/12.jpg Design We look up to see a distracted guy carrying a surfboard across the street right in front of us, NIM graphics scanning him as he runs across the street. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353226-9Q8N0H63ZKN683SY9FF9/13.jpg Design The camera pulls back at lightning speed, blurring the world around us in a final wave of digitized blue. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353258-Y1D4IG134GBL2HCI8LKR/14.jpg Design We’re back in the showroom, no longer the eyes and imagination of the shopper. Our Brand Ambassador speaks knowingly to the same couple. BA: See what I mean? https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353134-ZMXANHV2J7ISJ3LWCAZO/15.jpg Design Cut to a hero pack shot of our SUV lineup, with our event logo on screen. BA VO: Experience it for yourself, only at Nissan’s Summer of SUVs. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353477-UR9SMW9FPJOUJ92E37CL/10.jpg Design We return to driver POV for a brief shot of us driving near a beach. BA VO: Summer’s waiting. https://images.squarespace-cdn.com/content/v1/6684504d1a02ac3c50959092/1719947353196-3VL0BFZOR2W1J8AWJ2D8/16.jpg Design We turn our head to the passenger seat to see our Brand Ambassador riding shotgun. He speaks to camera. 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